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An online store is an electronic resource, a website with a specific catalog, with its help selling goods directly to consumers, taking into account delivery, at the same time, the placement of information, the order of goods, transactions are carried out directly on the store's website. The main difference between an online store and an ordinary store is that it does not require any physical means. If an ordinary store needs a sales room, showcase, price tag, seller, cashier, consultant, security guard, then its networkcompetitors implement all this infrastructure in the program. In a professional online store, you need to define functions and blocks to ensure convenient operation of the service with potential clients. To notify the user, it may be a list of goods and services, price lists, contact information (address, phone, fax, e-mail), site search, terms of cooperation, payment methods, shipping methods, etc. Also an important element of the online store is the registration and the presence of the user's personal account, the ability to add products to the "basket" (for further ordering the desired product), the availability of products.

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ONLINE CLOTHING STORE

Please note that demand is seasonal. For example, summer dresses are bought more in spring or early summer, etc. The success of an online store also depends on the right choice of suppliers. After all, suppliers can only be found abroad.

Consider the following nuances:

  • Please add a size chart to the site to reduce product returns;
  • If you want to exchange an item in China, please order a trial batch in advance to evaluate the quality of the product;
  • Stock in different sizes of the same model;
  • Women"s clothing that sells well on social networks is most popular.
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ONLINE SHOE STORE

Everyone always needs shoes, so there is always a demand for them. The product catalog should be designed in such a way that visitors can easily find the right shoes at any time of the year.

Consider the following nuances:

  • On the site you need to sort products in order of popularity;
  • It"s hard to compete with online shoe stores, so focus on more affordable shoes;
  • The range should include models for different seasons and different styles;
  • Customers need to be attracted from different channels (social networks, email marketing, etc.).
  • The most popular shoes are children"s shoes, followed by women"s shoes and men"s shoes.
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ONLINE STORE OF CHILDREN"S GOODS AND TOYS

In the online store of children"s goods, you can sell clothes, shoes, toys, hygiene products, etc.the greatest demand is for children"s clothing and toys. The competition here is moderate.

Consider the following nuances:

  • All products must be certified and environmentally friendly;
  • There must be a wide range of products and different suppliers;
  • The most popular toys and clothing for children from 1 to 3 years old;
  • First-time buyers can be easily found on thematic forums and social networks;
  • Think about where to store your products.
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ONLINE AUTO PARTS STORE

Even now, people are starting to buy spare parts online. This is a very profitable niche, because the demand for such products is constantly growing.

Consider the following nuances:

  • Automotive spare parts are manufactured in Asia, the CIS countries, America and Europe, so it is difficult to cover the entire segment at once;
  • It is better to pick it up immediately from the supplier, because the parts are large and there may be problems with storage;
  • There are tens of thousands of different parts, so keep this in mind when choosing a CMS for your site and focus on some branded products;
  • The seller must be familiar with the product.
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ONLINE ELECTRONICS STORE

Home appliances and electronics are the most competitive areas. However, such products are in constant demand, and the market volume is very large, which does not prevent the appearance of new sites.

Consider the following nuances:

  • The product catalog is huge, so you can choose a reliable content management platform;
  • It is very important to work on getting positive feedback about the product and the work of the administrator;
  • In addition to the main products, we offer a variety of accessories (for example, for smartphones - cases, films, headphones, etc.).
  • If the product has low profitability, attract customers with the quality of service (to increase customer loyalty), not the price.

ORDERING COSMETICS AND PERFUMES BY MAIL

The cosmetics niche is also quite competitive, but there are still Daredevils who are ready to try their hand. People always want to look good and take care of themselves, so the demand for cosmetics never disappears. This kind of business is good because if customers like your product, they will come back for shopping again and again.

Consider the following nuances:

  • You can make a large mark-up on professional and medical cosmetics, but you need a pharmaceutical license to sell such products;
  • Since there are many fakes, please choose your supplier carefully;
  • Determine your target audience in advance;
  • Preparation of loyalty programs to attract regular customers.
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ONLINE STORE OF SOUVENIRS AND GIFTS

Most souvenirs and gifts are seasonal items, but if you choose the right range, you can make a profit all year round. It should be noted that it is difficult to predict the demand for this type of product, and there are quite a lot of competitors, so try to offer something unique. You can use contextual advertising to attract customers. Carefully approach the choice of assortment - it should be as diverse and original as possible.

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ONLINE COSTUME JEWELRY STORE

Costume jewelry is always in demand. This theme is aimed at women, and you can put a 300% mark-up, but it will still be bought. There is a lot of competition in both search engines and social networks.

Consider the following nuances:

  • Decide which jewelry you want to sell-luxury or budget;
  • In this topic, it is difficult to determine what exactly the buyer needs;
  • If traffic continues to increase, we can also offer other products - women"s accessories.
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SEO OPTIMIZATION INTERNET-STORE

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By optimizing the website of the online store, we mean to bring it in line with the current requirements of the search engine. This includes tasks such as online store heads and pages, product catalogs, filters, pagination, and product pages. Thus, various obstacles that can prevent the effectiveness of advertising in the online store and the reception of traffic from the search engines are eliminated.

High-quality SEO optimization involves making changes to a large number of items, for example, the same audit can involve the analysis of about a hundred positions on the checklist. Therefore, it is necessary to delegate such work to a good specialist in order to avoid mistakes that can interfere with the promotion of the future online store.

Frequently Asked Question

An online store is an electronic resource, a site with a specific catalog, through which goods are directly sold to the Consumer, taking into account delivery. At the same time, information is placed, goods are ordered, and transactions are made directly on the store's website.

- the cost and creation of an online store is much cheaper and faster than the simplest small store;
- wide range and frequent product updates;
- works 24 hours a day and 365 days a year, without a break, seven days a week (except for server failures);
-every user from anywhere in the world has access to products;
- low prices, because usually online stores work directly with suppliers.

About the disadvantages, then it is only one. You can't see the product live, carefully review it, try it on, etc., but you can always return it within 14 days, or make a payment after reading it.

Testimonial

REVIEWS

Here our customers leave feedback on creating an online store

An online store is a great thing if you promote it well. I already have two of my own stores in stock, thanks to you, thank you!
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Inna Marushenko
CUSTOMER
If you want to build your business online, an online store is the best option. Choose your product categories and sell products to regular customers. I recommend it!
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Maria Filikovska
CUSTOMER
It's just perfect! Thank you very much for your help in developing my online store, everything is very cool! I recommend it!!!
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Alexandra Mistechko
CUSTOMER

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